This marketing piece was needed by the CEB Sales Leadership Council to show how a membership with CEB benefits the member over the course of the year through different offerings.
This is the image I received from the client as the basic layout for their project.
In the first take, I "got it all on the page". I liked how the colors within each line segment varied as the step advanced. However, color use was not deliberate and everything on the page blended together.
In these versions, I added in lines separating the segments rather than using color. I found that the use of mint for all of the content difficult to digest, so I took a deeper dive into the content. I reassembled it based on offerings across the year versus specific programs, and then I was able to pull in some of our other brand colors for each of those segments.
At this point I sent the draft back to the client, and we worked through a few versions of the top bar, settling on the warm gray version. In the end they also edited out some content, simplifying things overall (WIN!).